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China Phone Mt6225 Software here. Final Zara Marketing Strategy!! Zara’s Historical Background and Marketing Strategy By Ji Young Lee Business-world magazine describes it as follows: “Zara is fashion imitator which focuses its attention on understanding the fashion items that its customers wanted and then delivering them, rather than on promoting predicted season’s trends via fashion shows and similar channels of influence, which the fashion industry traditionally used”. • Introduction to Zara retail store • Zara is one of the largest international fashion companies which belongs to Inditex, one of the world’s largest distribution groups. Zara store’s profit growth has changed from the net income of $340 million on revenues of $ 3250 million in its fiscal year 2001. • *Introduction to Inditex: Global specialty retailer which he designs, manufactures, and sells the apparel, footwear, and accessories for women, men, and children through its chains around the world.
• *Competitors of Inditex: • 1) Gap, H&M and Benetton are Inditex’s closest comparable international competitors. Spa Training Courses Uk. • 2) Zara is more fashionable than other three and price is less than Benetton and Gap, but higher than H&M.